MakeMyTrip announces ‘Beaches of India’ campaign as ‘Lakshadweep Vs Maldives’ debate continues

Jan 08, 2024

New Delhi, January 08 (ANI): As the ‘Lakshadweep Vs Maldives’ debate continues, the argument has directed Indians’ interest to the Lakshadweep Islands. Indian travel company MakeMyTrip on Jan 08 said that it observed a whopping 3,400 pc increase in on-platform searches for beach destination Lakshadweep ever since Prime Minister Narendra Modi’s visit to the archipelago. Talking to ‘X’, MakeMyTrip announced the surge and informed about the 'Beaches of India' campaign with offers and discounts. "Lakshadweep has seen a remarkable 3400 pc increase in on-platform searches ever since PM's visit. This inspired us to build a 'Beaches of India' campaign. Under this, the customers can get knowledge about the beaches of India. We are also providing remarkable deals and discounts under this..." said Chief Marketing & Business Officer of MakeMyTrip, Raj Rishi Singh. On Jan 2, PM Modi visited UT of Lakshadweep and shared several pictures, including an 'exhilarating experience' of him trying his hand at snorkeling. A massive row was triggered after the Maldives deputy minister, along with other cabinet members and govt officials made disparaging and unsavory references to PM Modi's Lakshadweep visit.