AGL goes beyond typical product promotion; ropes in Ogilvy

PNN
Ahmedabad (Gujarat) [India], February 8: Asian Granito India Limited (AGL), a major player in India's Tiles, Engineered Marble, Quartz, and Bathware industry, is teaming up with Ogilvy India for an exciting brand campaign. With this move, AGL aims to redefine the story in the ever-changing home decor market.
AGL is known for its dedication to quality, innovation, and design aesthetics. The brand has consistently set high standards in the industry with its diverse range of Tiles, Engineered Marble, Quartz, and Bathware, earning praise for combining style and functionality.
Partnering with Ogilvy India, shows AGL's commitment to creating stories that connect with the preferences and dreams of consumers. The upcoming brand campaign doesn't just highlight AGL's excellent products but also seeks to establish an emotional bond with customers, offering a vision of living spaces that reflect individuality and modern sensibilities.
Kamlesh Patel, CMD of Asian Granito India Ltd expressed, "We are excited about our collaboration with Ogilvy India, a powerhouse renowned for creativity and strategic insight. This partnership represents a significant milestone as AGL aims to elevate its brand presence and engage with our audience on a profound level,"
Hirol Gandhi, President and Head of Office at Ogilvy West said "We're thrilled to join forces with AGL on their quest to become the most preferred brand in the fiercely competitive ceramics category, specifically in tiles and bathware. We look forward to this partnership and hope to make the right impact."
In just two decades, Asian Granito India Ltd has become India's leading Luxury Surfaces and Bathware Solutions brand. The company manufactures and markets a range of Tiles, Engineered Marble and Quartz, Sanitaryware, and Faucets. With over 235 franchisee showrooms, 11 company-owned display centers, and a vast distribution network across India, including 14,000+ touchpoints, AGL has also expanded its reach to over 100 countries through exports.
Established in the year 2000, Asian Granito India Ltd. (AGL) has emerged as India's leading Luxury Surfaces and Bathware Solutions brand in a short span of two decades. The Company manufactures and markets a wide range of Tiles, Engineered Marble and Quartz, Sanitaryware and Faucets. AGL products are synonymous with reliability, adaptability, innovation, quality consciousness and the company has created a strong brand identity, well recognized globally and loyal customer following across segments. Today it is 4th largest listed ceramic tile company in India with employee strength of 6,000 plus.
Ranked amongst the top ceramic tiles companies in India, AGL has achieved over 65 times growth in its production capacity, from 0.83 Million Sq. Mtrs. Per Annum in FY 2000 to 54.5 Million Sq. Mtrs. Per Annum in FY2023. AGL is also the only tiles company to be acknowledged in the Vibrant Gujarat Summit 2015 for achieving phenomenal growth.
The Company has 14 state-of-the-art manufacturing units spread across Gujarat and 235 plus exclusive franchisee showrooms, 11 company owned display centers across India. Further, the Company has an extensive marketing and distribution network pan India with 14,000 plus touchpoints including distributors, dealers and sub-dealers in India.
The Company looks to strengthen its identity as the leader in the Indian ceramic industry by consistently introducing innovative and value-added products in the market to keep pace with its valued customers. Headquartered in Ahmedabad, AGL is listed on NSE & BSE and reported net consolidated turnover of INR 1562.7 crore in FY 2023. The Company exports to more than 100 countries. (For more information, please visit: www.aglasiangranito.com)
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