Air India Express unveils new look, aircraft livery
Oct 18, 2023
Mumbai (Maharashtra) [India], October 18 : Air India Express, a budget carrier of Tata Group on Wednesday unveiled a new look and aircraft livery featuring four colors.
New Air India Express wears four colours including orange, turquoise, tangerine and ice blue.
"Tonight, we are not just unveiling a new brand; we are sharing with you a narrative and a vision. About who we are and what we want to be. We are truly privileged to be New India's Smart Connector," posted Air India Express on X quoting company CEO Aloke Singh at event.
Air India Express and AIX Connect-Air Asia India will operate as one airline.
Speaking on occasion, CEO of Air India, Cambell Wilson said that Air India Express is set to become the airline of a new generation.
"We are proud to present the refreshed brand identity for Air India Express, a vitally important part of the Air India Group and New India's Smart Connector. Charged with providing the best value, accessibility, and enhanced connectivity in the domestic and short-haul international network, Air India Express is set to become the airline of a new generation," Air India Express posted on X quoting Wilson.
Recently on August 10, Air India unveiled its new logo, replacing the previous "Wheel of Konark".
While addressing the rebranding event, Tata Sons chairman N Chandrasekaran said that "We are fully committed to this journey to make Air India a world-class airline."
"Today is an important milestone, because the new Air India, the vision we have for the airline is also in the backdrop of a new resurgent India, where the aspirations of everyone are limitless," Chandrasekaran said.
He said that the new logo symbol - 'The Vista' - is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline's bold, confident outlook for the future.
