Army conducts drive to promote handloom weaving on National Handloom Day

Kohima (Nagaland) [India], August 7 : On the occasion of National Handloom Day, the Indian Army conducted an awareness drive at Zakhama Military Station in Kohima district of Nagaland on Wednesday to promote the traditional craft of handloom weaving.
According to an official press release, the awareness drive focused on the promotion and preservation of traditional handloom practices and was attended by local artisans, village heads and youth leaders.
The drive included lectures about the cultural and economic importance of handloom weaving, improving the craftsman access to the outside market and methods to promote products through social media. The event culminated with the felicitation of handloom artisans.
The event witnessed enthusiastic participation from local artisans and villagers, who engaged in interactive sessions and discussions with the Indian Army personnel. The attendees were also informed about the upcoming textile unit that will be established in Zakhama under Operation Sadbhavana and its benefits to the people, a spokesperson from the Ministry of Defence, said.

National Handloom Day seeks to honour handloom weavers and provide motivation and a sense of pride to the handloom industry, by appreciating their contribution to the cultural, traditional, and economic landscape of the country.
The celebrations aim to generate awareness about the importance of the handloom sector and its contribution to the socio-economic development of the country.