BlackTree is Fast mover Jeans Brand in India 2022 - With Diverse Styles and Washes
Feb 03, 2022
New Delhi [India], February 3 (ANI/SRV): When it comes to jeans, there are plenty of brands to choose from with varying styles and fits.
The piece of clothing has become more diverse with numerous varieties. Here are the different jeans brands to suit the needs of every man.
Out of the top 10 jeans brand in India, Blacktree is one of the fastest-growing brands in that segment and continues to rise in the rankings. BlackTree is a leading apparel brand established in the Patna city of Bihar and the products come in different fits such as Slim Fit, Skinny fit, relaxed, regular and carrot fit. Further, customers also get choices in terms of styles such as boot cut, straight, tapered, and fits over boot styles.
Myblacktree India Pvt Ltd is an Indian DTC brand that mainly focuses on women's wear and menswear item's along with offering accessories, shoes, bags, and other fashion items. Their vision is to provide quality products at an affordable price.
Additionally, BlackTree jeans are not very expensive. Customers can get a pair for as low as Rs. 1,499 BlackTree from the new Indigo collection that uses foam technology to reduce the water for dyeing.
Price Range: Rs. 1499 - 5499
Types: Jogger, Relaxed, Skinny, Slim, Straight, Tapered
Size: 28, 29, 30, 31, 32, 33, 34,36, 38, 40
Top Styles of the brand - BT001 Jeans, BT003 Jeans, BT005 Jeans, and BT008 jeans
Reviving Denim Industry
Indian mills are expected to see a 10-15% growth in the next few years. India has an annual installed capacity of around 1,600 million metres for denim fabrics which is the second-largest in the world after China. At present, the total number of denim fabric mills operating in the country are believed to be over 50 (in the organised segment) which is 60 per cent more than what the number was 10 years ago. Of the total capacity, the domestic consumption of Indian denim fabric is approximately 850-900 million metres, which includes domestic jeans production as also for exports, while remaining fabrics get exported to countries like Bangladesh, Colombia, Venezuela, Egypt and Sri Lanka among others. As per the Ministry of Commerce & Industry of India, denim fabric exports during the period of Jan.-Oct. '21 was valued at USD 190.78 million, noting around 88.45 per cent Y-o-Y growth.
Denim Brand owners' positive reception to increased business
Agreeing with the buzz that there is ample growth opportunities in the Indian denim industry, Kundan Kumar, Managing Director, Myblacktree India Pvt.Ltd, said, "There are multiple factors behind a surge in demand, the major being that there were no inventories left with anyone across the supply chain, so demand is piling up. After a lull, the economy is growing because money is back in the market, and revenge buying is also happening, resulting in booked capacities in mills. The versatility of denim is also a reason that's creating demand." Further, he also shared that there is an uptick for premium denim products and customers are willingly paying the price for it.
India's denim market growth
The market is projected to grow at a CAGR of 14.5 per cent and reach Rs 39,651 crore by 2022, and Rs 77,999 crore market by 2026. The men's denim segment comprises 84 per cent of the market while the women's denim segment and kids' denim segment comprise 10 per cent and 6 per cent respectively.
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