Global Standards in Marble for Today's Global Indian
Oct 12, 2023
BusinessWire India
New Delhi [India], October 12: As the Indian markets have matured, the Indian consumer has changed, too. Higher disposable incomes and an eagerness to explore the world has made Indians keen travellers who are aware, informed and know what they want. They have become discerning consumers who will settle for nothing less than global standards in their purchases and lifestyles choices. They have seen the world's best and seek it in Indian products. Consequently, Indian manufacturers have striven to keep pace with the demands and expectations of the 21st century Indian consumer. A clear discernment and rejection of low quality is seen in every aspect of a consumer's life, including the choice of marble and natural stone in construction.
In the world of marble used in construction, it has been an intriguing story, relating to the thickness of the marble slabs. Traditionally, marble was sold in 25 mm thickness. Yet, in India and China, a short-sighted approach driven by cost-saving led consumers to settle for marble of 16 mm or 17 mm thickness, which were inferior and led to buyer's regret.
Stonex has decided to end the disparity and bring Indian marble at par with the world's best. It has become the first Indian manufacturer to sell marble exclusively of 20 mm thickness - and buyers are delighted. Stonex marble wins hands down on every aspect - aesthetics, strength and durability.
Qualities that make 20 mm Marble the Global Standard
Greater Strength, Higher Value
20 mm marble possesses exceptional strength, boasting a 30% increase in durability compared to 18 mm thick marble. This superior strength enables versatile applications, ensuring a worry-free experience for customers, even under rigorous use.
Unmatched Beauty and Grain Quality
Reduced translucency in 20 mm marble enhances its inner lustre, creating an aura of classical elegance and subtle opulence. The superior grain quality takes the aesthetics to a new level, elevating each space to a zenith of magnificence rarely seen before.
Resilience Against Weather Extremes
India's diverse climatic conditions pose severe challenges to the longevity of marble. The 20 mm thickness ensures resilience against expansions and contractions within the stone, minimizing the risk of cracks and fractures, making it the ideal choice for any environment.
Awareness Leads to Wiser Choices
Informed decisions pave the way for lasting satisfaction. Just as airbags became a non-negotiable safety feature in cars, 20 mm marble will soon become the only choice for Indian consumers, without the slightest compromise.
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