Hingora's Body House ventures into hair & skin care segment; shares portfolio expansion plans for 2023
Dec 30, 2022
New Delhi [India], December 30 (ANI/SRV): With a legacy of over 4 decades, Hingora's Body House has ventured into a hair and skin care segment with 9 newly launched products. The official launch happened with a huge celebration in Bangalore and in the presence of Founder Arshi Hingora and CEO Mohammed is also an event manager an IT professional who is into showbiz industry from last 10 years. Seeded in 2022, Hingora's Body House witnessed an overwhelming response for their initial product range and have sold more than 10K products so far.
In addition to providing quality products at a affordable price range, consumers can also connect with Dr Imraan Hingora and Dr Awesh Hingora for an online consultation to discuss their concerns and get a holistic solution for their skin and hair related issues.
Sharing her thoughts on the brand's initial journey, Founder Arshi Hingora who is a popular face in the Indian television industry as well as Bollywood, said, "Hingora's Body House has been a trusted name in the health and wellness space since 1970. We wanted to expand our offerings and reach out to a larger audience and provide them with solutions that cater to some of the most common problems that Indian consumers face. With our in-house research and development team, we have curated products that are 100% chemical free and herbal. We have curated an amazing range of products that ensure quality at an affordable price point."
Initial product range:
- 2 variants of shampoos - Anti-dandruff & anti-hair fall
- Hair serum for hair smoothness
- Face serum
- Face soap for acne pimple
- Detan cream for instant tan removal
- Potato mask which helps reduce pigmentation
- Coffee scrub
- Premium coffee soap for loose skin
Post a successful launch in Bangalore on 26th November 2022, Hingora's Body House has also expanded its presence across various other cities - Raipur, Kohlapur, Surat, Ahmedabad, Nagpur, Chennai, Pune and Mumbai. The brand will showcase its products during an exclusive launch at the Winter Wonderland Fest in Raipur on 23rd and 24th December 2022. Organized by Colors Events, the fest will witness an exclusive brand outlet showcasing the entire product range where consumers can try the products before buying. During the Raipur launch, visitors will also be provided a 6 months subscription card on every purchase that can be used for free online consultation with Dr Imraan Hingora and Dr Awesh Hingora.
At present, Hingora's Body House is strengthening its online and offline presence along with a strong network of 'Feet of Street' to promote and market its products amongst the target audience. In 2023, Hingora's Body House is expanding its product portfolio and introducing over 9 products across categories and will be launching more products on 1st January 2023.
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