Lifestyle ushers in the vibrant festival of Bihu with the 'Lifestyle Bihu Anthem' featuring Zubeen Garg
Apr 06, 2021
Assam (Guwahati) [India], April 6 (ANI/PRNewswire): Lifestyle, India's leading fashion destination for the latest trends, launches 'The Lifestyle Bihu Anthem' showcasing the latest festive collection available at great price points.
Celebrating the occasion of Rongali Bihu, Lifestyle's Bihu anthem features noted singer Zubeen Garg and is composed by Partha Protim Gogoi with lyrics by Ibson Lal Baruah and direction by Rudrajeet Laskar and Rupak Dutta. The anthem captures all things quintessentially Bihu while showcasing how fashion and festive celebrations come together to create unique moments.
The anthem captures iconic locations and moments of celebration in and around the city, including the one-stop fashion destination for the latest trends - Lifestyle Stores. It focuses on high-energy and happy scenarios that people cherish during this time of the year - where everyone dresses up and enjoys the festivities while looking their very best, but while doing so responsibly.
On the anthem, Srinivas Rao - Sr. Vice President, Marketing Lifestyle, said: "This year, Bihu celebrations promise to be different as people welcome the festive season in their own way. With this in mind, we wanted to create something that ushers in the festive mood and makes our audience smile. The anthem captures favourite festive moments and highlights our all-new collection available at great price points, with something special for all occasions."
Along with the anthem, Lifestyle also launched its all-new festive collection comprising trendy apparel and accessories that are perfect for the festive season. The curated collection is available at attractive price points with kurtas for women starting from Rs 599 to occasion wear shirts and kurtas for men starting from Rs.799 onwards from leading brands. The collection is also available online on
where customers can shop from the convenience of their homes.
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