Max Life launches 'Smart Wealth Advantage Growth Par Plan'; combines bonus-based income with an in-built guarantee for long-term financial protection

PRNewswire
New Delhi [India], June 12: Max Life Insurance Company Ltd. ("Max Life" / "Company"), has launched Smart Wealth Advantage Growth Par Plan (UIN - 104N135V01) - A Non-Linked Participating Individual Life Insurance Savings Plan. The plan combines the power of 'Protection, Liquidity, and Flexibility' into a simple solution and offers comprehensive financial protection for the family for key milestones in life, including retirement.
With its six big benefits, the Smart Wealth Advantage Growth Par Plan enables customers to fulfill their retirement goals while assuring comprehensive protection for themselves and their loved ones:
1. Liquidity: Insta Income with enhanced early-liquidity benefits, enabling access to funds from the first policy year
2. Guaranteed component: Guaranteed Income** based benefits to ensure predictability of returns for the customer
3. Cash Bonus***: A percentage of annualized premium shall be payable to the policyholder as a Cash Bonus (if declared)
4. Retirement income: Assists in planning for retirement by offering an enhanced income with minimum guarantee during life's golden years (after the life insured attains the age of 65 years)
5. Flexibility: Offers flexibility to opt from 4 income designs with the option to receive income on special days e.g. birthdays, anniversaries, etc., or to accumulate for future needs and withdraw basis requirement
6. Enhanced protection benefits: Offered through Policy continuance benefit, inbuilt additional accidental benefit and optional riders
Prashant Tripathy, Managing Director & CEO, Max Life said, "Customer obsession is in Max Life's DNA, and developing flexible products that respond to evolving consumer needs is our core competency. We recognized the emerging need for a well-designed income plan emphasizing the value of a regular additional income for long-term financial stability. With Smart Wealth Advantage Growth Par Plan, our primary objective is to offer a comprehensive savings plan, which provides lasting income assurance during the years when one needs it the most."
Promoting financial inclusivity, the Smart Wealth Advantage Growth Par Plan extends special discounts to transgender customers+ and additional benefits on maturity for women++. With these measures, Max Life reaffirms its dedication to fostering a more inclusive and equitable society through innovative insurance offerings.
Key Product features:

Recently, Max Life announced its highest-ever participating (PAR) bonus of Rs. 1,604 Cr. for its eligible policyholders in FY22-23. This is the Company's 21st consecutive annual bonus; ~8% higher than the bonus declared in the last fiscal. The declared annual bonus will be added to benefits of approximately 21,00,000 (21 lakhs) eligible participating policyholders, aiding their long-term financial goals.
Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of Max Group. Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2022-23, Max Life has achieved a gross written premium of INR 25,342 Cr.
For more information, please visit the Company's website at

* - Early Liquidity refers to the applicable Survival Benefits, the survival benefits start from 1st policy year** for Insta Income, Balanced Income and Lifelong Income Variant only
** - Guaranteed Income is a % of Annualised Premium and shall depend on the Guaranteed Income Payout Frequency, Age of the life insured, Plan variant, PCB Option and Premium Payment Term. Guaranteed Income shall be applicable provided all due premiums are paid. All applicable Guaranteed Benefits in the product are subject to payment of all due premiums.
*** - Cash Bonus (if declared) is a % of Annualised Premium and shall depend on the Cash Bonus Payout Frequency, Age of the life insured, Premium Payment Term, PCB Option and Plan variant.
+ - A 2% discount will be applicable only on first year premium for all transgender lives. First-year discount also offered to existing customers and staff
++ - Additional benefit on maturity of 10% of Sum Assured on Maturity shall be available for female lives
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