Meghalaya: Three-day Tourism Mart showcases untapped potential of Northeast

Shillong (Meghalaya) [India], November 22 : Chief Minister of Meghalaya Conrad K Sangma and Union Minister of State for Tourism Shripad Yesso Naik inaugurated the 11th edition of the International Tourism Mart (ITM) on November 21 in Shillong.
The three-day event is being held from November 21 to November 23 at the Lariti International Centre for Performing Arts and Culture.
The Tourism Mart showcases the untapped potential of the Northeast with a focus on promoting sustainable tourism
Addressing the event, Yesso Naik said that Meghalaya is a beautiful state with huge potential in adventure and eco-tourism and that ITM plans to facilitate interaction between government agencies and stakeholders.
"This year ITM is different in many ways, after a long gap, international tour operators, and bloggers are participating in this current edition. The Ministry is making efforts to make this event carbon-neutral. The Northeast of India has emerged as a popular tourist destination for travellers seeking adventure, culture, nature, festivals and offbeat experiences," said Shripad Naik.
The region is known for its rich biodiversity, ethnic diversity and stunning landscape comprising snow-clad mountains, pristine lakes and dense forests, he said, adding, "I have been informed that the Mart has elements of B2B meeting between the buyers for international as well as domestic markets and sellers from northeast region, focused panel discussions on various contemporary subjects, presentation by the northeastern States, northeastern bazaar, musical performances, food demonstration, specially curated technical tools to provide the participants a complete taste of tourism that the region is offering."
The mart also has elements of students' participation from different parts of the country, under the banner of Yuva tourism with the objective of providing the students firsthand knowledge of this culturally rich region.
While interacting with the media, the Union Minister said that tourism plays a huge role in the development of any region. While reiterating the commitment of the Central Government to the development of the region, the Minister said, "Soon after assuming power, Prime Minister Narendra Modi laid focus on the northeastern region of the country. The development that is witnessed in NE now is a vision of our PM. And certainly, today we are celebrating the 11th International Tourism Mart to ensure that development takes place in all the eight States of NE in the desired manner. Only when development improves, tourism will improve and when tourism improves, the country's economy also improves."
Meghalaya Chief Minister Conrad Sangma welcomed all the delegates, students and dignitaries present on the occasion. He thanked the Government of India and the Ministry of Tourism for having selected Shillong for the 11th Tourism Mart. The Chief Minister in his address acknowledged that the kind of economic growth that the region is witnessing in the northeast is unprecedented.
"In the last many years, the kind of support that has been given by the Hon'ble Prime Minister, Govt. of India and different Ministries has been unprecedented. There is a very strong and special focus to ensure that the NE States move together with the rest of the country and ensure that economic development is reached in this region, whether it is in respect of infrastructural development, youth development programme, agricultural sector, or the socio-economic sector like tourism, there has been tremendous support from the government of India," he said.
While acknowledging the huge potential for tourism in the region, Sangma said, "Tourism is one of the sectors that can ensure that we create job opportunities for the ever-growing number of youth seeking employment every year. Tourism has been one of the main pillars of economic policies and programmes for our State government."
He also stressed that plans and policies should be tailor-made to the strengths of the State, it has to be made based on the competitive advantages, or the kind of USPs that the State has and can develop on those.
He also said, "We have to ensure that we involve the community in whatever we do and while focusing on economic development and tourism, we need to ensure that we take care of the environment and the ecology also."
He shared many of his ideas that can yield positive responses if implemented in true spirit. With respect to working on the protection of elephants, the CM said, "We as a State want to work with the Government of Assam to protect the elephants. We have one of the largest populations of elephants in the entire Asian continent and hence we can have an elephant corridor permanently marked, which could also serve as a tourism destination where people can come and experience and see the elephants and at the same time human and elephants can live in peace and harmony."
Addressing the Press at the launch of ITM 2023, Secretary, Ministry of Tourism, Government of India, V Vidyavathi shared the objective of organising the annual tourism mart, i.e. to showcase the untapped potential of the region, both domestic and international markets to promote sustainable tourism.
"We have 28 international delegations from 18 countries today. We also have 50 buyers from different parts of the country. These include tourism professionals, media opinion makers, tour operators, and participants from the hospitality industry as well. This demonstrates a growing interest to travel to the unexplored destinations of the country," she said while speaking about the responses.
She added that ITM was keen to look at cultural, spiritual, heritage, and rural tourism.
"The effort on our side is to work on different aspects of tourism. One aspect is that the northeast, as a region, has taken the lead in terms of sustainable tourism and also being extremely conscious about the adverse effects of tourism, if any. There are lessons, which we really want to learn from the northeast and take to different parts of the country and equally be sensitive to the very fragile environment here so that we develop tourism as sustainable and a dream tourism model," she added.
The International Tourism Mart is an annual event held by the Ministry in one of the North Eastern States on rotation basis, with an objective to provide a bigger platform to the North Eastern stakeholders to interact with their counterparts from both within the country and overseas markets as well as to create awareness about the tourism potential of North East Region (NER) and highlight its unique tourism products, rich biodiversity, unique intangible heritage including local traditions, dance forms, arts, handicrafts and handlooms to a domestic and international audience.
The International Mart is also going to be a unique event, as it has been planned as a Green Event by adopting low carbon options on the lines of the action points formulated by the Ministry of Environment, Forest and Climate Change, GOI for the implementation of Mission LiFE and sensitizing the tourism stakeholders and generating greater awareness about its objectives. There will be no use of SUP (Single Use Plastic), a digital and paperless route will be followed as well as a tree plantation drive will be undertaken.