Over 20 million Indians discovered LIVE, interactive content on Lock Screen with Glance Live Fest

Singapore/ Bengaluru (Karnataka) [India], July 12 (ANI/PNN): Glance, a leading AI-driven lock-screen platform, recently concluded Glance LIVE Fest (GLF) - India's biggest festival of live, interactive content.
With Glance's scale, and presence on the lock screen of major Android smartphone brands, the three-day festival recorded close to 20 million unique users.
These users watched over one hundred live streams from major celebrities and creators across categories such as entertainment, gaming, commerce, sports, music and more directly on their smartphone lock screen.
Users actively participated in the live streams through Glance's unique interactive features; 8 million interactions happened on the front page of mobile phones during GLF.
Glance was one of the first to enable the discovery of content on the lock screen - the phone surface that users interact with the most. Since 2019, it has been bringing lock screens across the world to life with premium live content and rich, meaningful interactions that allow users to become a part of the content. To further enhance this experience, Glance launched several new, engaging features during GLF.
Unique user interactivity on lock screen front and center on GLF:
Users showed massive love for Glance's interactive features, leading to over 8 million interactions within 72 hours. For the first time ever, users got the chance to click virtual selfies with their favourite celebrities and creators during GLF.
They were also able to see themselves go live on lock screens across the country through virtual billboards. Glance empowered users to shape the narratives of live streams alongside their favourite celebrities and creators as well through AMAs, comments, live polls, reactions and more.
- In IRL with Rajkummar Rao, the star was seen doing 32 push-ups on GLF after users challenged him to it, and his knowledge of films and music was also put to the test. (Viewership of over 600,000)
- In Fashion Premiere League, users witnessed fierce competition between creators from Mumbai, Jaipur, Chandigarh, and Delhi in a first-of-its-kind live fashion battle. Users got to vote for India's most stylish city. After witnessing street styles from these four cities, they chose Chandigarh as the winner.
Highlights:
- Users cumulatively spent over 4.5 billion seconds or 142 years on live lock screen content during GLF
- Glance's lock screen presence enabled millions of users to easily discover live content from India's biggest stars and budding creators alike
- New music, unique shows, live creator-led product showcases, etc. enthralled users on GLF
- Celebs including Kareen Kapoor Khan, Rajkummar Rao, Rana Daggubati, Ektaa R Kapoor, singers Mohit Chauhan, Asees Kaur, ace cricketers Harbhajan Singh, S Sreesanth, Virender Sehwag, Shoaib Akhtar, were few of the major stars featured on GLF
Glance's lock screen discovery enabled creators and major celebs alike to reach users at scale:
With its presence on lock screens, Glance has been able to solve a major challenge of content discovery that most platforms face. Users tend to miss live content while it takes place, with live shows on social apps seeing an average of 20,000 - 30,000 viewers.
Typically, only mega-live events by hugely popular celebrities gain traction. Being on the front page of devices, Glance has enabled not just big celebrities but also artists and creators across the board to reach users at scale.
- Artist Jasleen Royal's music and candid revelations about her struggles were watched by 360,000 users on GLF.
- Live streams of DJ sets from the clubs of Goa gave millions of users a unique way to bring the Goan party scene home. DJ Saj Akhtar performed his set to 551,000 users; DJ OJO played to a virtual audience of 677,000, while DJ Harsha took over the dance floor with 405,000 users tuning in.
- Cumulatively, users spent 4.5 billion minutes or 142 years on live lock screen content during the festival.
Rohan Choudhary, Vice President & General Manager of Glance Lock Feed, said, "Glance is aiming to build the world's largest ecosystem for LIVE on the screen zero of devices, whether it is the lock screen on smartphones, or the home screen of smart TVs. We believe that LIVE, interactive content is the future, and through GLF, we gave the world a preview of a 24/7 LIVE internet. The love that GLF has received from users as well as brands, creators, and celebrities reinforces our vision of this live internet."
Some of GLF's other big hits:
- What's the Juice? with Kareena Kapoor Khan - The Bollywood Diva was seen in a new avatar as a show co-host discussing trending topics, live and uncut, with Cyrus Broacha.
- Pitch-Ed Battles - Cricketers Harbhajan Singh and S Sreesanth made waves across the country when they addressed their infamous 'slap gate' controversy in a conversation that saw Singh apologize to his former teammate live on the lock screen.
- House Arrest with Rana Daggubati - Rana was seen locked up in his house and was told that he had to complete all the challenges from users to escape. He was asked to find specific objects in his house and guess products from DCRAF, his men's grooming brand.
- Launch of Roposo JamRoom in collaboration with music composer Pritam Chakraborty's Jam 8 and Sony Music - Singers Mohit Chauhan and Asees Kaur came together to launch a new track - "Raah Dikha De". The song was composed especially for Roposo Jamroom.
- Glance College Battlegrounds - 64 colleges across India competed in a Battlegrounds Mobile India tournament.
- Brand showcases - With live commerce powered by Roposo, over 25 creators showcased brands during GLF, enabling users to buy products in categories such as fashion, beauty, apparel, etc., directly from their lock screens. New brands such as Niiya and Inaara, which are redefining Indian handlooms and designs, garnered a lot of attention during the fest.
GLF took place from June 3rd to June 5th. Besides Glance, it was also available on Roposo - Glance's entertainment commerce platform and on Glance TV.
Founded in 2019, Glance is a consumer internet company that has created two of the most disruptive digital platforms - Glance and Roposo. Glance has redefined the way the internet is consumed on the lock screen, removing the need for searching and downloading apps. Over 400 million smartphones now come enabled with Glance's next-generation internet experience.
Roposo has revolutionized commerce by launching a destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Google and Mithril Capital. For more information, visit glance.com, roposo.com and inmobi.com.
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