Sachin's daughter Sara Tendulkar demands action against her deepfakes, says it's misuse of technology

New Delhi [India], November 22 : Legendary India cricketer Sachin Tendulkar's daughter Sara, who recently became a victim of deepfake, has strongly raised her voice and reacted to her deepfake photos which went viral on social media.
She criticised certain 'parody' X accounts for making her deepfake photographs, which she stated were 'far from reality' on social media platform Instagram. Previously, a 'deepfake video' of Bollywood actor Rashmika Mandana sparked a massive social media uproar.

Sara expressed severe concern in a lengthy post about the social media activities of accounts impersonating her. She began a lengthy message on her Instagram stories by describing how social media is a 'great platform' for users to share their joys and sorrows, but it is currently being overused, taking 'away from the reality and authenticity of the Internet.'
"Social media is a wonderful space for all of us to share our joys, sorrows and daily activities. However, it is disconcerting to see the misuse of technology as it takes away from the truth and authenticity of the internet. I have come across some deepfake photos of me which are far from reality," she wrote in an Instagram story.
"A few accounts on X (formerly Twitter) have obviously been created with an intent to impersonate me and mislead people. I do not have an account on X, and I hope X looks into such accounts and suspends them," she added while urging X to take action," she added.
Tendulkar closed her statement by emphasising how enjoyment should never come at the expense of truth and encouraging trust and reality-based communication.
"Entertainment should never come at the expense of the truth. Let's encourage communication that's based on trust and reality," she further said.