Skoda Auto India Launches 'Responsible Exploration' Campaign

BusinessWire India
Mumbai (Maharashtra) [India], March 12: With a focus on fuelling the desire for Responsible Exploration, Skoda Auto India and PHD Media's latest campaign brings together explorers and sustainability seekers. The aim is to pave the way for rural development, new opportunities and a bright future for the residents of rural Kolavadai in the heart of Maharashtra.

Please find the link to the video here: Skoda Responsible Exploration

The aim is to further building upon its brand philosophy of 'Let's Explore'. Skoda India beckoned customers to not only fulfil their thrill of exploration but also become catalysts of change. It encouraged them to collect single-use plastic waste found during explorations of unchartered territories and scenic landscapes of the country, and deposit collections at the nearest Skoda Auto India dealership.

By partnering with the Public Welfare Department and NGO, Keshav Sita Trust, the brand turned waste into a force for good, recycling and repurposing it into construction bricks - designed for the benefit of rural and remote communities in India. The campaign unlocked a unique opportunity to help lay a crucial 2.5 km road in Kolavadai district. Discarded plastic waste became a stepping stone in this story of transformation. A once isolated, remote village now stands connected by a paved road - enabling locals access to education, healthcare, markets, and more, and helping the community expand its horizons and illuminate the path to socio-economic prosperity.

PHD Media's customer-centric strategy, supported by Omnicom Group's Content Practice, was instrumental in amplifying the campaign's core message of sustainability and social progress, across channels - effectively transforming the campaign into an impactful and compelling narrative.

Skoda Auto
* is successfully steering through the new decade with the Next Level - Skoda Strategy 2030.
* aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
* effectively leverages existing potential in important growth markets such as India, North Africa, Vietnam and the ASEAN region.
* currently offers its customers eleven passenger-car series: the Fabia, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Enyaq, Enyaq Coupe, Slavia and Kushaq.
* delivered over 866,000 vehicles to customers around the world in 2023.
* has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
* independently manufactures and develops components such as MEB battery systems, engines and transmissions as part of the Volkswagen Group; these components are also used in vehicles of other Group brands.
* operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
* employs over 40,000 people globally and is active in around 100 markets.

Skoda Auto India
* fascinating customers in India since 2001.
*offers 3 models in India - Slavia, Kushaq and Kodiaq
*present in more than 150 cities across the country with over 260 customer touchpoints
* Achieved 100,000 sales over the last two years - the shortest time the company has achieved this milestone in the country
Skoda Auto India website - www.skoda-auto.co.in
Skoda Auto India Communications X Handle - @SkodaIndia_PR
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