Smartphone app use may reveal your identity: Study

London [UK], February 18 : According to researchers, the time a person spends on different smartphone apps is enough to identify them from a larger group in more than one in three cases.
The findings of the study were published in the journal 'Psychological Science'.
Psychologists Dr Heather Shaw, Professor Paul Taylor and Professor Stacey Conchie from Lancaster University, and Dr David Ellis from the University of Bath analysed smartphone data from 780 people.
They fed 4,680 days of app usage data into statistical models. Each of these days was paired with one of the 780 users, such that the models learnt people's daily app use patterns.
The researchers then tested whether models could identify an individual when provided with only a single day of smartphone activity that was anonymous and not yet paired with a user.
Dr Ellis from the University of Bath said, "Our models, which were trained on only six days of app usage data per person, could identify the correct person from a day of anonymous data one-third of the time."
That might not sound like much, but when the models made a prediction regarding who data belonged to, it could also provide a list of the most to the least likely candidates. It was possible to view the top 10 most likely individuals that a specific day of data belonged to. Around 75 per cent of the time, the correct user would be among the top 10 most likely candidates.
Professor Taylor from Lancaster University added, "In practical terms, a law enforcement investigation seeking to identify a criminal's new phone from knowledge of their historic phone use could reduce a candidate pool of approximately 1,000 phones to 10 phones, with a 25 per cent risk of missing them."
Consequently, the researchers warn that software granted access to a smartphone's standard activity logging could render a reasonable prediction about a user's identity even when they were logged out of their account. Identification is possible with no monitoring of conversations or behaviours within apps themselves.
Dr Shaw from Lancaster University said, "We found that people exhibited consistent patterns in their application usage behaviours on a day-to-day basis, such as using Facebook the most and the calculator app the least. In support of this, we also showed that two days of smartphone data from the same person exhibited greater similarity in-app usage patterns than two days of data from different people."
Therefore, it is important to acknowledge that app usage data alone, which is often collected by a smartphone automatically, can potentially reveal a person's identity.
While providing new opportunities for law enforcement, it also poses risks to privacy if this type of data is misused.