Specialty tea brand Samaara set to scale up physical presence across India
Aug 12, 2021
Surat (Gujarat) [India], August 12 (ANI/PNN): Samaara Tea, a premium specialty tea brand from Gujarat-headquartered Jivraj Tea, one of the leading tea companies in the country, is set to enhance its offline/physical presence across markets in India.
Samaara Tea has been exporting the finest tea blends from Assam to over 25 countries, including the US, the UAE, Oman, South Africa, Bahrain, and Italy, for the last three years and has created legions of tea fans with its strong and aromatic tea blends.
It has also been selling premium tea products in India through its online store
and e-commerce platforms like Amazon. The premium tea brand recently launched in 300 stores in Chennai and is now looking to scale up its physical presence to reach more tea consumers and give them a chance to indulge in its premium flavours.
By September, Samaara Tea will be available in stores across Surat, the home base of Jivraj Tea, and other cities in South Gujarat.
"With its excellent taste and aroma, Samaara Tea has received love from patrons across the globe and country. Surat is our base, and the city is among the first markets we are focusing on to make the premium blends available. For decades, Jivraj Tea has received the love and affection of the people of Surat, and we are confident Samaara Tea will also be able to carve out a space for itself in tea drinkers' hearts," said Dheer Vijay Shah, Managing Director, Jivraj Tea International.
"We plan to start selling Samaara Tea in metros and other key markets in the very near future," he added.
As a part of the pre-launch in Surat, Samaara Tea has announced a blockbuster introductory offer for consumers. From August 12 to 14, the company is offering flat Rs. 75 off on 1 kg BT packet. The offer will be valid across the 75 exclusive Jivraj Tea stores and its website.
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