Swiggy partners with Goa govt to launch 'Chavath e-Bazaar-2023', empowering local entrepreneurs
Sep 14, 2023
Panaji (Goa) [India], September 14 : Ahead of Ganesh Chaturthi festival, Goa Chief Minister, Pramod Sawant, on Thursday unveiled the Goa Chavath e-Bazaar, listing products by local women entrepreneurs and self-help groups on 'Swiggy Minis' as part of a Memorandum of Understanding (MoU) with online delivery platform, Swiggy.
The delivery platform has entered into an agreement with the Goa government on Thursday to launch Chavath e-Bazaar on ‘Swiggy Minis’.
This collaborative effort aims to grant online access to local entrepreneurs, thereby expanding their customer base during the festive season. The MoU was exchanged between the Chief Minister of Goa Pramod Sawant and Dolly Surekha from Swiggy.
According to an official press release, the partnership is set to create income-generating opportunities for local entrepreneurs, offering a range of over 25 regional products.
Starting on September 16th, Swiggy has created a special e-Chavath Bazaar section on Swiggy Minis, where consumers can buy festive-special homemade sweets such as Modaks, Nevris, Laddus, and Kapa as well as snacks like Chaklis, Papads, Farsan, Namkeen Nevris, masalas, and pickles prepared in the Goan style from the comfort of their homes.
Nandan Reddy, Co-founder of Swiggy, expressed gratitude for the collaboration with the Government of Goa, emphasizing how this initiative not only enhances accessibility for consumers but also empowers local entrepreneurs, especially women and self-help groups.
He said, "Swiggy is honored to partner with the Government of Goa for the Chavath e-Bazaar 2023. This initiative enhances accessibility and convenience for consumers, offering a seamless way to connect with local entrepreneurs. By bridging tradition and technology, it empowers entrepreneurs, especially women and self-help communities, to preserve our culture and provide wider access to Goan sweets and snacks this Ganesh Chaturthi. We're thankful to Chief Minister Pramod Sawant and everyone involved in bringing this initiative to life. Together, we're fostering economic growth and celebrating the vibrant spirit of Goa.”
Swiggy Minis is a platform for small-scale entrepreneurs and it has set up a special destination for the Goa Chavath e-Bazaar Stores for greater visibility and access to consumers. Swiggy is providing concerned officials with training in online order management and operations to enable a seamless experience during the festive rush, the release said.
The MoU event was organized by the Women and Child Welfare Department and brought together women entrepreneurs from across the state.
