The Holy Sauce and Woolworths Australia partners to bring tantalizing tastes to every kitchen
Jan 16, 2024
SRV Media
New Delhi [India], January 16: The Holy Sauce, a renowned manufacturer of delectable and all-natural sauces, and Woolworths Australia, a leading supermarket chain, have announced a strategic collaboration to bring a burst of flavour to kitchens across the country. This exciting partnership marks a significant milestone for both brands, aiming to expand the reach of The Holy Sauce's diverse range of products and cater to the evolving tastes of Australian consumers.
Kody Okeby, hailing from Australia, boasts a diverse professional journey that has shaped his expertise. He pursued Business with a major in retail and design at Auckland University in New Zealand. Seeking international experience, he worked in a fashion house in Italy before making a strategic move to Australia. There, he immersed himself in the world of Fast-Moving Consumer Goods (FMCG).
In his present role, Kody Okeby has cultivated strong relationships with suppliers at both Woolworths and The Holy Sauce, emphasizing the importance of building and maintaining connections. He has played a key role in facilitating the collaboration, with his contributions proving to be instrumental. His proactive involvement, insights, and expertise emerged as valuable assets, contributing significantly to achieving shared objectives.
"This exciting partnership with The Holy Sauce feels like a homecoming for me," shares Kody Okeby. "Food has always been a common thread, whether it's learning from my dad in the industry or exploring diverse cuisines around the world. This collaboration with The Holy Sauce, a brand built on authentic flavours and community, feels like a beautiful blend of my passions. We're not just bringing new tastes to Woolworths shelves; we're opening doors to shared experiences and celebrating the universal language of flavour."
The Holy Sauce, known for its dedication to quality and farm-fresh ingredients, brings a diverse range of sauces to Australian palates. From the fiery Xtra Hot Sriracha Chilli Sauce to the sweet and tangy Sweet Chilli Sauce, each bottle is crafted with passion and a commitment to taste.
"We are thrilled to join hands with Woolworths Australia," expressed Amit Sawhney, Co-founder, of The Holy Sauce. "This collaboration stems from a long-standing association built on mutual trust and confidence. Woolworths recognised the potential in our Sriracha sauce, particularly its superior taste and competitive pricing, and decided to bring it to their shelves. It is a testament to our entrepreneurial spirit and dedication to quality that we have now found a way to the shelves of a major supermarket chain like Woolworths Australia."
"This collaboration is not just about business," emphasised Zardar Badami, Co-Founder, of The Holy Sauce, with enthusiasm. "It's about bringing people together through the joy of food and positively impacting the communities we live in. We are confident that this partnership will be a recipe for success, not just for us and Woolworths, but for food lovers across Australia."
This partnership signifies a shared vision of providing customers with high-quality products at accessible prices. The Holy Sauce, known for its commitment to authenticity and natural ingredients, aligns perfectly with Woolworths Australia's focus on offering its customers a variety of delicious options.
Beyond their exquisite flavours, The Holy Sauce is dedicated to giving back to their community. As part of their corporate social responsibility (CSR) initiatives, a portion of each bottle sold is donated directly to worthy causes - aligning perfectly with Woolworths's values. In addition, the two companies plan on working together on exciting events and culinary experiences across Australia that bring foodies together!
The synergy between The Holy Sauce and Woolworths Australia extends beyond their core products. Both brands deeply appreciate community, sustainability, and ethical sourcing. This shared ethos paves the way for a long-term and mutually beneficial partnership. As The Holy Sauce and Woolworths Australia embark on this exciting journey, they promise to enhance the culinary landscape of Australia and bring people together through the universal language of flavour. Their partnership represents more than simply business; it involves cultural exchange, a meeting of minds, and an endless celebration of taste!
For more information, please visit: https://theholysauce.com/
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