"Three different drives to be run under Ayushman Bhavah campaign: Mansukh Mandaviya
Sep 13, 2023
New Delhi [India], September 13 : Union Health Minister Mansukh Mandaviya on Wednesday said that three different drives will be run under the Ayushman Bhavah campaign launched by President Droupadi Murmu today.
"Today, the President of India is beginning the Ayushman Bhav Abhiyan' in which three different drives will be run. Under this, Ayushman Aapke Dwar, Ayushman Mela and Ayushman Gaanv as well as Ayushman Sabha will be organised," Mandaviya told reporters in the national capital.
Meanwhile, 'Ayushman Bhavah' campaign is being launched by President Murmu at Raj Bhavan in Gujarat's Gandhinagar.
The 'Ayushman Bhavah' campaign, initiated by the Ministry of Health and Family Welfare, Government of India, is a comprehensive nationwide healthcare initiative that aims to provide saturation coverage of healthcare services, reaching every village and town in the country.
This groundbreaking initiative builds upon the success of the Ayushman Bharat program and signifies a paradigm shift in healthcare services.
The campaign, which will be implemented during the 'Seva Pakhwada' from September 17th to October 2nd, 2023, embodies a whole-of-nation and whole-of-society approach. It unites government sectors, civil society organizations and communities under a common mission to ensure that every individual receives essential health services without any disparity or exclusion.
The Ayushman Bhavah campaign is a collaborative effort spearheaded by Gram Panchayats in coordination with the Department of Health, other government departments, and local elected bodies in rural and urban areas.
Its core objective is to extend comprehensive healthcare coverage to every village and town, transcending geographical barriers and ensuring that no one is left behind.
This synergistic approach aims to saturate coverage of health services through its three components Ayushman - Apke Dwar 3.0, Ayushman Melas at Health and Wellness Centres (HWCs) and Community Health Centres (CHCs) and Ayushman Sabhas in every village and panchayat.
The Ayushman Apke Dwar 3.0 initiative aims to provide Ayushman cards to remaining eligible beneficiaries enrolled under the PM-JAY scheme, ensuring that more individuals have access to essential health services.
Ayushman Melas at HWCs and CHCs at Ayushman Bharat will facilitate the creation of ABHA IDs (Health IDs) and the issuance of Ayushman Bharat Cards. They will also offer early diagnosis, comprehensive primary health care services, teleconsultation with specialists, and appropriate referrals.
Ayushman Sabhas in every village and Panchayat will play a pivotal role in distributing Ayushman cards, generating ABHA IDs, and raising awareness about vital health schemes and disease conditions, such as non-communicable diseases, tuberculosis (Nikshay Mitra), sickle cell disease, as well as blood donation and organ donation drives.
The Ayushman Bhavah campaign is aligned with the vision of creating 'Healthy Villages' and 'Healthy Gram Panchayats,' laying the foundation for achieving Universal Health Coverage in the country.
Panchayats that successfully saturate the health schemes will earn the prestigious title of 'Ayushman Gram Panchayat' or 'Ayushman Urban Ward,' symbolizing their dedication to equitable healthcare provision.
