Ariel's latest film spotlights long-term impact of unequal distribution of chores on relationships and urges more men to #ShareTheLoad

Apr 21, 2023

Mumbai (Maharashtra) [India], April 21 (ANI/NewsVoir): Since 2015, India's leading detergent brand Ariel has been sparking meaningful conversations to drive equality in the division...

"When men can share the load with other men, why not with their wives" asks Genelia

Feb 15, 2022

Mumbai (Maharashtra) [India], February 15 (ANI/NewsVoir): Over the last 7 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores...

Ariel's latest video shows how families are multiplying love when they Sharetheload at home

Jun 10, 2020

Mumbai (Maharashtra) [India] June 10 (ANI/NewsVoir): Over the last five years, Ariel India has continuously sparked conversations around the unequal division of domestic chores...

Anil Kapoor and Sonam Kapoor Unveiled the Seventh Edition of Ariel #ShareTheLoad Film

Apr 11, 2024

Mumbai (Maharashtra) [India], April 11: Over the last 9 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within...

Ariel India and Disney+ Hotstar curate a list of films and shows that SeeEqual

Mar 17, 2022

Mumbai (Maharashtra) [India], March 17 (ANI/NewsVoir): Ariel India has been advocating for gender equality at home for seven years now, through its award-winning movement...

Survey with Househelps Show that Couples are Happier When they Share the Load

Jun 02, 2023

Mumbai (Maharashtra) [India], June 2: In a first-of-its-kind event, 100 house staff, along with actor Neha Dhupia, uncover signs of equality and inequality in...